We partnered with a logistics software company struggling to stand out. Their content was technical and lifeless—great product, but no spark. Our first step? Repositioning their message. We ditched jargon and told relatable stories, shifting from “freight optimization software” to “making shipping headaches disappear.” The difference was immediate—engagement on LinkedIn started climbing, thanks to effective B2B storytelling.

Turning Complexity into Clarity

‘”The moment we stopped talking features and started telling stories, people listened.” This became our mantra. We realized that even in the business-to-business world, human connection is key. The Content Marketing Institute’s guide to B2B storytelling offers actionable frameworks and real-world examples for making technical topics relatable and memorable.’

Making B2B Fun (Yes, Really)

We launched a #ShippingFails content series—real shipping mishaps, expert tips, and humor. It struck a nerve. Posts were shared, laughed at, and most importantly, remembered. We repurposed top posts into LinkedIn carousels, short videos, and blog content that was both useful and entertaining. One post even got over 40,000 organic impressions.

From Views to Value

To drive real results, we integrated strong calls to action—like checklists, webinars, and demo invites—ensuring that our viral content led to tangible conversions. The outcome? A 2x increase in leads and a brand that transformed from invisible to an industry favorite.